My Story

I believe that beauty is a business of confidence.

I started my career in the beauty industry as a makeup artist, where I fell in love with the immediate impact of a great transformation. But as I met more fellow beauty entrepreneurs, I noticed a common problem: so many talented artists had incredible services but "homeless" brands. Their digital presence didn't match the high quality of their work.

That’s when I decided to trade some of my brushes for a keyboard.

Now, I offer a unique dual perspective. I know what it’s like to manage a freelance booking schedule, and I know what a beauty client is looking for when they land on your page. By combining my background in artistry with modern web design, I help entrepreneurs in the beauty space claim their corner of the internet with style and strategy. I’m still a makeup artist at heart—I just use pixels to create the glow-up now.